NAIROBI, Kenya, April 4 – Advertising agency Dentsu Kenya has a new consumer study that focuses on consumer needs, psychographics, and behavior in the post-Covid-19 period and digital age.
It looks at Kenyans in the digital age and examines their psychographics, behaviors, and buying decisions across more than 50 categories.
“We interviewed over 3,000 Kenyans from both rural and urban settings in face to face interviews to understand their needs post Covid, their evolving use of media and how this is reflected in their decision making when purchasing goods and services,” Dentsu Founder and Group Head of Strategy and Media Samantha Kipury said.
“This level of insight simply does not exist in the industry outside of this study, we are hugely proud to be offering this level of understanding of Kenyans for our clients to help them in their decision making in what is an increasingly volatile business environment.”
The study was launched on Thursday, March 23rd, with invitees being movers and shakers in the business communities, as well as Dentu’s client stable of over 80 clients.
“As an agency we are constantly thinking about how to better meet the needs of customers in this country and by extension support our clients in delivering seamless customer experiences that actually translates to positive momentum on their bottom line,” Dentsu CEO Christopher Madison said.
“This commitment is why we are the leading advertising and media agency in Kenya – we take our own money and invest it in data and tools that drive the industry forward.”
