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Afia maker ventures into energy drinks

by kenya-tribune
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Afia maker ventures into energy drinks

Kimani Rugendo
Kevian managing director Kimani Rugendo. FILE PHOTO | NMG 

Kevian Kenya, the producer of Afia and Pick N’ Peel juice brands, has now ventured into the production of energy drinks, upping competition in the local market dominated Australia-produced RedBull and America’s Monster Energy.

The Thika-based processor says it has started producing three variants of its new ‘Afia Energy Drink’ which include apple, classic and strawberry flavours.

“This is a locally formulated product that we have been working on as part of our brand expansion plan,” Kevian managing director Kimani Rugendo said in an interview.

A can will retail at Sh120.

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