NAIROBI, Kenya, Nov 23 – Computer-maker ASUS on Monday hosted first Intel performance day since 2020, sharing latest technological updates on its personal computers.
The event brought together journalist, tech influencers from Kenya and Nigeria, where the firm boost huge market.
“We call this ASUS, Intel performance event. This is an event that is organized in collaboration with Intel who is our partner for Africa to develop the business in this part of the world,” ASUS Anglophone Africa Head of PC Business Simplice Zaongo said.
“Today what we wanted to do is to invite medias to sit down with them and also show them what they can do with ASUS laptops powered by Intel EVO Technology,” he added.
At the event, the firm showcased thin-and-light laptops Zenbook and Vivobook.
The laptops are equipped with 12th Generation Intel H-Series CPUs with thermal design power specifications (TDP) of up to 45 watts.
According to Asus, the latest laptops offer up to 2.5X performance improvements over previous generation models, offering users enhanced productivity, creativity, gaming and entertainment.
“The innovations that ASUS engineers have implemented in our latest laptops, working together with our partners from Intel, has enabled us to deliver these incredible products for 2022,” ASUS East EMEA General Manager Jeff Lo
“Their work on cooling technologies and chassis craftsmanship is a very important but challenging task. Sometimes the improvements are invisible to customers, but they help us deliver amazing performance while keeping our laptops compact and light, which is exactly what customers are expecting from their next laptop,” he added.
