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Dumbfounded By Digital Marketing? These 2 Simple SEO Tips Can Be Done Today to Improve Your Rankings

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Small businesses trying to bring in new leads or customers may be mystified by the complexities of digital marketing. We get it; search engine optimization (SEO) can seem like a tall order, especially with Google constantly changing their algorithm. This article will outline two very important strategies to kick your SEO into gear, ultimately allowing you to rise in the Google rankings, boost your website traffic, and convert site visitors into new customers. 

Boost Your Blog With Quality (Long-Form) Content

Perhaps you already have a content marketing strategy in place — you update your blog regularly, but you’re still not seeing significant results. This is quite common among small business owners who simply haven’t had the time to dedicate to the outstanding quality content Google expects in 2019. In the past, a 300-word blog post on a basic topic was sufficient to rank on those important keywords that draw in hot leads. Today, that is not the case. Over 2 million blog posts are published on the internet each day, so the competition is fierce. Your blog post needs to stand out, and the best way to do that is to make sure your content is in line with your ideal customer’s needs. 

Here, we’re talking about searcher intent. Google’s main goal is to provide searchers with helpful information and clear, straightforward answers to their questions. If you can identify what your ideal customer’s pain points are, and you can solve their problems with actionable advice in a blog post, Google will be more inclined to move your content to the top of the search results. 

So that’s our first tip: Get to you know your ideal customer. Identify their problems and anticipate their questions. Answer those questions in excruciating detail in a blog post.

Of course, to provide the best information on any given topic, you need to write more than 300 words. Studies show that a typical piece of content that ranks on page one of Google’s search results contains over 1,500 words. Google rewards longer content, which is ironic since most website visitors have a very short attention span and will not be likely to sit through 1,500 words. That’s where visual enhancement comes in. Graphics should be used to break up a long piece of content. Not only does this keep users engaged, but it increases their time on page, which is another ranking factor Google is suspected of using. 

Writing long-form, in-depth content that is well-researched and highly relevant to your ideal customer also positions you as an expert in your field. When Google users feel they can trust you, they are likely to come back next time they have a question. They are more likely to become customers. And, perhaps, they will be more likely to share your content, which brings us to our next piece of advice: build links and promote your content.

Build Backlinks to Every Blog Post

A link acts as a vote for your website. But as in any sort of election, votes don’t just magically appear; you have to campaign for them. That’s why the dissemination and promotion of your content is key.

Email outreach remains one of the most effective methods of link-building. It may seem outdated, but we assure you it’s not. After all, how many times a day do you check your own email inbox? Do you have alerts set up on your mobile device to let you know when you’ve received an email? Email is as pervasive as ever, and we encourage you to use this technology to your advantage. 

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The first step is to curate a list of opted-in email addresses — people who welcome your content. One great way to add to your list is to set up an email capture pop-up on your website. This pop-up will offer a promotion of some sort, promising those who enter their email address something in return — a free sample of your product, a whitepaper, or a coupon. Users who opt in are freely giving their contact information, so they are the best audience to share your newly published content with. And if they really like your content, they will share with their own network by linking to it on their own websites. 

Another way to build backlinks is to offer guest posts to websites in your industry. Contact site owners whose audiences share interests with your own, share your blog content with them, and offer to write a guest post for their site. Most site owners will give you a do-follow link back to your blog post in that guest post as long as the content is well-written, heavily researched, and extremely helpful for their readers. 

The reality is that with so much web content being created each day, backlinks are the differentiating factor in the Google algorithm. In the past, a site with tons of great backlinks pointing to the home page was good enough to increase the site’s domain rating or authority. These days, each page on a site needs to have high authority, which often comes from those “votes” cast by other high authority websites. In other words, if you want your blog post to reach the first page of Google’s search results, that post needs to have backlinks. 

Unfortunately, not all links are created equal. Google considers two main factors when determining the quality of a backlink: authority and relevance.

  • Authority: What is the domain authority and/or page authority of the site linking to you? Greater authority = a stronger vote.
  • Relevance: Is the site linking to you in the same general field as your site? Does it make sense for this site to send users to your website?

Another important factor to consider when assessing the strength of a backlink is the anchor text. Anchor text is the visible words users click on to go to a linked page. This text is usually blue and underlined. Google reads the anchor text to get a sense of what the page being linked to is about. It’s a good practice to sometimes use your targeted keywords as anchor text for links to your site, but not always. Too many links with keywords as anchor text send up a red flag to Google, who does not like to be manipulated in that way. So use keywords as anchor text in moderation.

If you’re a small business owner, finding the time to create long-form content and then promote that content may seem impossible. That’s why we recommend hiring an SEO firm to do the heavy lifting for you. Oftentimes, these digital marketing experts will outsource to the best white label SEO program companies, who have just the right resources to keep these strategies going month after month, like a network of websites they post on to build backlinks efficiently. After all, search engine optimization is not a one-time activity. It’s a process that takes time to build up. But once it does, the results will amaze you. 


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Find the right residential property in Bangalore

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Bangalore is the capital city of Karnataka and is also known as the Silicon Valley of India. Bangalore is the major IT hub and has one of the largest economies. It has a sound infrastructure and has an amazing transport system. It is one of the metropolitan cities in India and is very popular among investors.

Real Estate in Bangalore

Bangalore has the largest Information Technology hub in India. This city has a large number of MNCs and immigrants which boosts the real estate market here. The infrastructure of this city is amazing and there are a lot of growth projects in the process. This city gets a lot of interests of the investors. The price of real estate in Bangalore has been on a significant rise. The establishments of a huge number of IT companies in this city is the major factor of an increased number of people moving to this city. After the establishment of an international airport in the North Bangalore, the demand for real estate has risen there also. The other factors for the rise in the demand for real estate are elevated expressways, rapid commercial development and the setting of the electronic city in South Bangalore.

In the past few years, Bangalore has emerged as the city with the most active residential property market. The overall housing sales have been on an increase of 80% in the last two years. During the same period, there has been a decline of 44% in the number of unsold properties in Bangalore. Along with the rising sales, Bangalore has witnessed an overhang of residential inventory to fifteen months by the end of the first quarter of 2019 and from forty-two months bythe end of the first quarter of 2017, according to reports. The emergence of fresh properties has risen by 36% in the past two years. As compared to the other prominent cities in India like Pune, Chennai and Mumbai the overall growth of the real estate market in Bangalore is much more.

Offers on the real estate market

The various offers that are usually available are as follows:

  • Fully-loaded flats
  • Easy payment schemes
  • Lucky draws and prizes such as cars, iPhones, gold or silver coins, etc.
  • 10-25% off on ready-to-move inventory
  • Free car parking
  • Free membership

The best apartment options in Bangalore

There are a huge number of residential apartments in Bangalore which is available for sale. There are all types of residential apartments available from expensive luxurious apartment to affordable apartments. The list of the top apartments in Bangalore is as follows:

Prestige Pinewood, Bangalore, India.

Prestige Pinewood is situated in Koramangala, Bangalore. It has 2 BHK apartments. It is built upon an area of 1249 sqft and the average price is ₹12.5k per sqft. The average price is ₹1.56 crore and the EMI starts from ₹91.2k. Some special facilities available here are:

  • Children play area
  • Utility shops
  • Cycling and jogging track
  • Landscaped Garden

Vaishno Lotus, Bangalore, India.

Vaishno Lotus is located in Choodasandra, Bangalore 3 BHK and 2 BHK apartments. The starting price is ₹66 lakhs and the EMI starts from ₹44.1k for 3 BHK apartments and for 2 BHK apartments the starting price is ₹56 lakhs and the EMI starts from ₹34.9k. This is built on an area of 1410 sqft and the price is ₹4.68k per sqft. Some special highlights of this place are as follows:

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  • Swimming pool
  • Cycling and jogging track
  • Gated community
  • North East side entrance

Rohan Akriti, Bangalore, India.

Rohan Akriti is located in Subramanyapura, Bangalore. This place has 1 BHK, 2 BHK and 3 BHK apartments. The price range is between ₹50 lakhs – ₹1 crore. 

Ozone Promenade, Bangalore, India.

Ozone Promenade is located in Mahadevapura, Bangalore and has 2 BHK apartments. This place is built upon an area of 1365 sqft and the average price is ₹6.23k per sqft. It is one of the best apartments in Bangalore. The starting price is at ₹85 lakhs. There is an EMI option which starts from ₹49.7k. Some of the major highlights of this place are as follows:

  • Children play area
  • Landscaped garden
  • Cycling and jogging track
  • Rainwater harvesting

ShapoorjiPallonjiParkwest Phase 2, Bangalore, India.

ShapoorjiPallonjiParkwest Phase 2 is located in Jagajeevanram Nagar, Bangalore and it has 2 BHK, 3 BHK and 4 BHK apartments. The starting price is about ₹1.2 crore and goes up to ₹3.96 crores. EMI options are available here and it starts from ₹2.31 lakhs.

This was the list of the top apartment options in Bangalore but if you are looking for flats in Bangalore then given below is the list of the top 2 BHK flats in Bangalore:

Sobha Lake Garden, Bangalore, India.

Sobha Lake Garden is situated in Krishnarajapura, Bangalore. This place occupies an area of 1314 sqft. The average price is at ₹6.13 per sqft. The price of 2 BHK flats here is ₹80.55 lakhs and the EMI starts from ₹47k. The major highlights of this place are:

  • Children play area
  • Cycling and jogging tracks
  • Gymnasium
  • Landscaped garden

Celebrity Pride Avenue, Bangalore, India.

Celebrity Pride Avenue is located in Sarjapur-Attibele Road, Bangalore. The prices start from ₹29.03 lakhs and go up to ₹39.33 lakhs. The EMI starts from ₹24.5k. this is a very good option when it comes to finding an affordable place to stay and the facilities provided here are also great.

New Haven, Bangalore, India.

Situated in the Tumkur road in Bangalore, New Haven is one of the best places with 2 bhk flat for rent in bangalore. The prices lie between ₹38.5 lakhs to ₹65 lakhs. The EMI starts from ₹40.5k. 

Brigade El Dorado, Bangalore, India.

Brigade El Dorado is situated in Aerospace Park, North Bangalore. The average rate is at ₹3.89k per sqft. The prices start from ₹35 lakhs and go up to ₹45 lakhs. The EMI starts from ₹28k.

Prestige Jindal City, Bangalore, India.

Prestige Jindal City is located in Tumkur Road, Bangalore. The average rateis about ₹6.66 per sqft. The price range is between ₹38.77 lakhs and ₹1.25 crore and the EMI starts from ₹72.8k.


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What You Need To Know About YouTube Analytics

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Do you want to understand YouTube analytics?

I used to think that all you needed to do on YouTube was to post videos and it would grow without even trying. However, YouTube is not as simple as you think, this is why people who invest their time on YouTube content and videos always tend to do well, most likely because they took their time to understand how the metrics work and would keep tracking their analytics especially because YouTube is the second largest search engine in the world after Google. Here are simple ways to understand your metrics.

1. Watch time

From YouTube’s perspective, Watch Time, or the estimated total minutes spent viewing your content, is more important than a raw view. The updated Analytics dashboard makes this clear by dedicating an entire section to this new, more telling metric of video performance. You need to track your watch time so that you understand if you need to go back to the drawing board and either change the quality of your videos or use a better video editing app.

2. Understand your traffic sources

Where are you getting more numbers when it comes to your content? YouTube has a comprehensive report that shows you a graph displaying various sources of traffic. This is meant to help you understand where your audience are getting your videos. By understanding this report, you’re able to see where you need to focus on to increase your reach.

3. Get the demographic right

You might have a commercial YouTube channel but majority of your audience are below the age of 18, which would then be rather pointless. However, if your demographic is right you’re able to create content for the right age group as YouTube shows you the gender that is consuming your content, geographical location and age group as well.

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4. Where is your audience

Determining where your videos are being viewed can help you understand how your audience is discovering your content. Are they searching and finding it through YouTube itself or via external websites? This way you can easily understand if you need to optimize your content or whether the real opportunities is getting your videos embedded on external websites and blogs.

5. Quality of views

Do you want to know if people are actually watching all your videos until the end? You can take a look at the audience retention rate which shows you how long people watched your video for and when the drop off was. This way, you can see if your videos are too long or is it because of the topic that you chose. Using this information, you can figure out where you lost your viewers’ attention and what may have caused them to leave, which helps you prevent similar mistakes in the future.

6. Track your subscribers

How many subscribers do you have? and how many people are following you and also track the Subscribers using the report you can view the amount of subscribers you lost or gained on a video-by-video basis.

7. Monitor your comments

It’s important to track your comments and always respond accordingly. Always ensure that you have responded to comments to keep your audience engaged.


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Vilcap, AMI launch NextGen Ecosystem Builders for startup talent in Africa

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Village Capital (Vilcap) and African Management Institute, with support from the Dutch Good Growth Fund (DGGF), have launched NextGen Ecosystem Builders Africa 2020 to support the growth of talent in accelerators and incubators in Africa.

Vilcap and African Management Institute, say the management development program, open for applications here includes training on both technical skills and soft skills for participating mid-level team members within entrepreneur support organisations in Africa.

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Africa’s startup ecosystems have experienced incredible growth in recent years, driven in part by the rise of entrepreneur support organisations (ESOs) which encompass coworking spaces, accelerators, incubators, business advisory firms, markerspaces/fablabs and tech hubs. The number of active Tech Hubs has tripled from 200 in 2015 to more than 600 in 2019.

These organisations are critical to the success of Africa’s burgeoning entrepreneurship sector, providing entrepreneurs with business training, access to markets, networks and mentors, financial and social capital, and in-kind support. They are key to unlocking the pipeline of early-stage innovation in Africa, and driving investment and job creation across the continent.

However, these ESOs face their own barriers to sustainability and growth. As highlighted in Village Capital’s 2019 report Unlocking Pipeline, these barriers include talent attraction and retention, the ability to absorb increasing amounts of capital from donors, impact measurement, efficiency and productivity of internal operations, and time/budget to develop, test and enhance products and services. 

All of these challenges can be overcome through the vision and execution of a strong team, especially the mid-level managers who lead programs or departments and are responsible for the successful implementation of services/programs for entrepreneurs. These mid-level team members with the strategic guidance of strong leadership are the key to delivering exceptional outcomes at the organisational level. 

Currently, overstretched budgets and intense program schedules leave very little time to provide these critical team members with skill enhancement and professional development to overcome these barriers and deliver better outcomes to the entrepreneurs and enterprises they serve. 

Village Capital and African Management Institute, with support from the Dutch Good Growth Fund, have launched a management training program for the next generation of talent within entrepreneur support organisations in Africa. 

Apply here.


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