Football Kenya Federation Tuesday unveiled online gaming firm Betway as the new sponsor for the domestic cup.
Betway will sponsor the FKF Cup to the tune of Sh15 million per year for the next three seasons. The competition, previously known as SportPesa Shield, will now be referred to as Betway Cup.
“Betway has continued to support football talent in Kenya in the past and continues to do so with the newly launched sponsorship. We look forward to the playoffs and may the best team win,” said Betway country manager Leon Kiptum.
The winner of the competition will represent Kenya in the Caf Confederations Cup.
Betway will be the second sponsor for the FKF Cup since Nick Mwendwa took over in 2016.
SportPesa previously sponsored the domestic cup before pulling out of all sports sponsorships.
