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Google Launchpad Accelerator Africa selects 12 startups for its 4th class


Google Launchpad Accelerator Africa has kicked off in Lagos, Nigeria with 12 startups selected from six countries across Africa to help solve access to financial services, education, and agriculture.

According to Google Launchpad Accelerator Africa head of startup success and services, Fola Olatunji-David. “We continue to be impressed by the quality of startups that apply to the Launchpad Accelerator Africa programme. Class 4 is no exception and we expect them to build on the successes of the previous three classes.”

This is the 4th cohort since Launchpad Accelerator Africa was first announced in late 2017. The programme has helped 35 startups with working space, access to mentors from Silicon Valley, plus global travel and PR support throught the 3-month programme.

The 12 selected startups include the following:

Afara Partners (Nigeria): Afara Partners offers platforms that provide services to the financially underserved/excluded.

BrandBook (South Africa): BrandBook is a mobile app that incentives users to take a picture of their receipts, allowing it to harvest consumer purchase behaviour across all channels.

Elewa (Kenya): Elewa is a toolkit for establishing scalable high-quality training programs within existing education- or professional institutions.

Eversend (Uganda): Eversend is a multi-currency e-wallet that allows you to exchange, spend and send money at the best possible rates. It also includes insurance, virtual debit cards, and bill payments.


OZE (Ghana): OZÉ brings African small businesses into the digital era, equipping their owners to make data-driven decisions to improve their performance and access capital.

Phenomenal Technologies (Zimbabwe): Phenomenal Technologies offers low-cost field excursions for learners through virtual reality.

REACH (Nigeria): REACH recognises, categorises and interprets transaction data from SMS and other sources, making this data available as individual financial and market insights.

Sortd (South Africa): Sortd aims to re-invent email with the world’s first All-in-One productivity suite for Gmail and GSuite.

TradeBuza (Nigeria): The TradeBuza is a cloud-based web and mobile application which digitises contract farming and trade.

Tulaa (Kenya): Tulaa is an online-to-offline marketplace for smallholder farmers in Africa.

XEND (Nigeria) : XEND Allows users to make and receive payments, offline or online.

WorkPay (Kenya): WorkPay is a cloud-based employee management and payment solution using the power of mobile and biometrics.



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