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How Do You Evaluate A Mobile Game’s Profit Potential?


Have you thought about developing and launching a mobile game in the future? This is a great idea. After all, the mobile game industry has exploded during the past few years. As long as you create a highly engaging game, you can pretty much guarantee that you’ll be able to make money. Nevertheless, you need to understand that some games are more profitable than others. You need to learn how to evaluate a game’s profit potential before throwing too much money its way.

Within this guide, you will learn about the basics of evaluating a mobile game’s profit potential.

Understand The Overhead

First and foremost, you should understand that it is going to take money to make money. This is true 99.9% of the time. It would be rare to find an opportunity to generate money without spending. This is the case when it comes to the mobile game industry. After all, you’ll need to spend money on the game’s development. You’ll need help coding the game, designing the game, and creating audio for it. Remember that the overhead is going to deduct from the game’s final profit.

Whether you’re creating games for a mobile casino or you’re developing an online RPG, you need to understand the overhead. Then, you’ll need to make sure that your game can generate enough money to cover it and still earn a profit.

The Difficulty

Ultimately, some games are more intricate than others. If you’re going to be launching a new Tic-Tac-Toe game, there is a good chance that you’ll be able to develop it pretty quickly. Will it be successful? Probably not, but you’re not going to spend a lot on its development either. Why? Well, the game isn’t that complex so you can develop it with basic functionality. In return, you’ll save yourself time and money.


With a more complex game, the development process will take much longer and you’ll end up spending more. Knowing the difficulty of the development process in advance can make a big difference.

Know The Genres

If you want to calculate the worth of your next mobile game, you need to truly understand the popularity of the genre. Some genres like role-playing and first-person-shooters are just more popular than others. Of course, this also means that the market will be more competitive. It will be much harder to jump right into the role-playing market and be successful because there is a slew of popular role-playing games that have already been established for years. Not only this but with genres like role-playing and first-person-shooters, you can also peddle collectibles.

Know Your Market Reach

Not only do you need to choose the right genre, but you also need to know the market that you are going to be able to reach with your game. There is simply no better way to do this than by creating a Facebook ad campaign. The goal is to be as specific as possible about the audience that your game will appeal to. That being said, you can’t just simply say that your game will appeal to all ages between eight and eighty. This is just too broad to understand the true earning potential of your game. You need to narrow down the metrics a bit more and a Facebook ad campaign can help you do that.



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