How do you use social media during COVID-19?
There are many businesses that have been greatly affected by COVID-19 and this is when many businesses have realized that an online presence is very important. Transitioning from the traditional way of managing your business to a digital way can be very challenging and almost impossible at the same time.
However there are plenty of things you can do to keep up your brand awareness and perhaps brighten someone’s day with your content!
Here are some of our top tips for things you should and shouldn’t be doing with your business’ social media for the time being.
1. Keep your customers up to date
There’s nothing worse than seeing fake news on social media, or things that are no longer relevant or true. It’s so important to make sure your business’ content is kept up to date with the latest news, and what’s going on. This is always key when it comes to social media, but it is even more important during the current situation with frequent changes and updates to the government’s regulations. As things continue to change and impact your business, make sure you keep your followers and customers up to date, whether that’s changes to your services, reductions in working hours, or even just letting them know what steps you’re taking to keep your employees safe.
2. How can your business be useful?
So many businesses up and down the country have had to completely stop trading and can no longer generate income. If you can continue trading and offering your services, please make sure you are being sensitive about it, be aware of others and be kind. It’s also important not to profiteer off the current situation, it can be tempting to try and capitalise on a sudden surge in demand for your services but this is a short term win and businesses seen to be doing this will feel the repercussions long after Covid-19 is under control. Companies such as Safaricom have completely changed their branding to “Safaricom stay safe” which is a really smart way of letting people know that they are not ignoring the situation.
3. Focus on brand love instead of just selling service
Instead, try to find a way that you and your company can help, in the community and offer your support. You can utilise this for your social media content to offer out your support and let people know the things you’re doing instead of running the business as normal. People can get really mad when all you’re doing is selling services and never mentioning the current situation at hand. This is why it is super important to break off creating content around selling and do more educative posts probably about your products or anything else that is fun and engaging.
4. Brush Up on Your Knowledge
While the world is collectively slowing down and adjusting to our new normal, it’s an ideal time to closely look at your social media efforts, and review or redefine your online marketing strategy. It’ll keep you busy and give you a sense of direction in these crazy days and will give you a competitive edge once normality resumes!
Peter Ndegwa Takes Over as Safaricom’s First Kenyan CEO
Peter Ndegwa reports today as the new Safaricom CEO. Ndegwa was appointed in the position in October 2019 following the demise of the companies CEO Bob Collymore in July 2019.
He takes over the position from the interim CEO Michael Joseph. Mr Ndegwa will also become Safaricom’s first Kenyan CEO. Taking up the position when the world is undergoing a critical moment with the coronavirus pandemic.
Businesses have closed down globally and even locally some struggling to stay afloat during the Coronavirus pandemic. Which might affect his first period in office. He believes that the pandemic will change the way Kenyans interact with one another. And it will create opportunities in Agriculture, health and education.
Before his appointment at Safaricom, Peter Ndegwa was the managing director of Continental Europe at Diageo. Managing the spirits and beer business across 50 countries in Western and Eastern Europe and Russia.
He has worked for Guinness Nigeria a subsidiary of Diageo as the company’s CEO. Has served for eight years in senior director role at the East Africa Breweries Limited (EABL) a subsidiary of Diageo. He started his career at the PWC where he worked for 11 years before joining Diageo.
Mr Ndegwa is an Alumnus of the Starehe Boys Center. He holds a bachelors degree in Economics at the University of Nairobi and an MBA at the London School of Business. He is also a Certified Public Accountant and also a member of the Institute of Certified Public Accountants of Kenya (ICPAK).
Speaking on his strategy, Mr Ndegwa plans to do things more differently despite the COVID-19 crisis. “It is time to serve my country. There are two things that I value most, which are humility and integrity. He talks on Integrity as doing what you say and humility as knowing that there is always more that you can do,” said Mr Ndegwa.
As he takes over the new position, he asks Kenyans to expect him to help Safaricom define its next phase of growth adding that his DNA is getting things done. The company currently boast of about 60 billion in profits per year and revenues of about Sh250 billion annually.
Deploying the 4G network across the country is one of the company’s strategies as he takes over the new position.
American companies support Govt amid Coronavirus crisis
American Chamber of Commerce (AmCham) Kenya, together with its members are implementing various measures aimed at supporting the Kenyan Government in its policy and behavioural protocols during the on-going Coronavirus crisis.
AmCham Kenya consisting of American private companies such as Coca-Cola, IBM, Microsoft, Uber and Google, are making business adjustments for their employees and customers by enabling remote working and online learning to promote social distancing; and implementing initiatives focusing on public sensitization, early detection and treatment; and promoting hygiene standards.
“Many of these companies have been dealing with the virus in other markets and are glad to support the government and local enterprises in not only protecting businesses but also in securing the livelihood of Kenyans,” said Phillipine Mtikitiki, Board President, AmCham Kenya.
Efforts made by American companies and partnerships with Kenyan Government:
Coca-Cola has partnered with a non-profit health organization to secure medical supplies and with the Kenya Red Cross to provide hydration and beverages to medical staff working on the frontline of testing quarantine centres.
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Johnson and Johnson
Johnson and Johnson is providing nursing training support through the World Continuing Education Alliance digital platform.
The content consists of the World Health Organisation approved curriculum that is being adapted by Aga Khan University School of Nursing and Midwifery in East Africa and the Nursing Council.
Cisco is supporting remote working for the Central Government, financial institutions, SME’s, education institutions, county governments and other organizations.
IGAD and Cabinet Meetings, for example, are being facilitated through Webex and Cisco devices.
Microsoft and Google
Microsoft and Google are supporting remote learning for educational institutions by providing free access to the Microsoft Teams platform and working with the Kenya Institute of Curriculum Development as it updates education material for its online platform.
Google has created a website for distance learning resources. It is providing technical support to the Kenya Institute of Curriculum Development in broadcasting its school lessons live on YouTube.
Google has also extended advanced features of its video conferencing tool – Hangout Meet – for free to all subscribers of its suite of office productivity, including schools who get the suite for free.
IBM, on the other hand, is enabling remote online learning by making available their online learning platform for free training on new technologies including certification and online job search engine.
This is accessible at www.digitalnationafrica.com.
Del Monte Kenya
To promote hygiene standards, Del Monte Kenya is partnering with the County Government of Murang’a to provide machinery and labour for fumigation of marketplaces, shopping centres, villages and where possible offices.
Uber Kenya has also, in a bid to promote social distancing, offered their platform for use by businesses and government for logistics and delivery infrastructure for Coronavirus essential products.
In support of its customers, they have waived delivery fees for restaurants in order to encourage more home orders.
Pay-TV providers to Let Consumers Access Free to Air Channels
The Communication Authority (CA) has ordered all pay-TV providers to allow access to free to air (FTA) channels on their decoders. The providers received licenses two years ago. Allowing them to broadcast free to air channels but some of the providers have since blocked consumers from accessing them.
The free to air local channels include, KTN, NTV, KBC, Citizen and other local channels that were to be aired on the Pay-TV platforms at no cost.
The CA director-general Mercy Wanjau in a letter addressed to all chief executives and managing directors of the Pay-Tv providers noted that. The pay-TV providers do not allow FTA channels transmitted from the Pan Africa Networks Limited (PANG), Signet, Bamba and Africa Digital Network (ADN). The authority notes that they have received complains from the consumers.
“Some digital terrestrial television (DTT) service providers have gone ahead to configure their platforms to bar set-top boxes to from receiving free to air signals from other platforms” She added.
Further, the CA has given 48 hours to give consumers access. Adding that their actions are contrary to the regulations which limit the pay-TV providers from denying consumers access to the channels.
The licenced DTTV providers have been ordered to unconditionally remove all the restrictions. And enable reception of all FTA broadcast signals from all other DTT platforms. A directive that will relief millions of consumers especially in these difficult times. At least, they will access news freely without being cornered to pay for access.
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