JaSure, an on-demand insurance technology (Insurtech) startup has raised funding from Insurer Santam, South Africa’s leading short-term insurer.
JaSure offers digital, on-demand insurance to clients, effectively allowing them to choose what they want to insure and when to do so.
The startup offers app-based on-demand insurance for portable possessions like cellphones and laptops, photography, bicycles, other sports gear, eyewear, camping equipment and musical instruments. Insurance can be purchased for an individual item for a specific period of time, and the cover can be turned on and off at the client’s discretion.
Andrew Coutts, head of Intermediated Business at Santam, says they are excited about welcoming JaSure into the Santam fold, especially for its app based technology and innovative approach to meeting client needs. The partnership is effective from 1 January 2020. JaSure will operate as a juristic representative on Santam’s FSP license.
According to Coutts, Santam remains committed to being relevant in the market and to lead by providing innovative solutions for new client needs. “We are very impressed with JaSure’s new approach to insurance that uses technology to reduce complexity, cut costs and reach new markets. We look forward to bringing it to our existing and new Santam clients of the future.”
Coutts also confirms that while JaSure’s offering will initially be targeted to affinity groups through digital channels, discussions are in progress to understand how intermediaries can access and leverage their innovative solutions.
Santam is a South African financial services group that also has business interest in Malawi, Tanzania, Uganda, Zimbabwe and Zambia. Santam’s head office is located in Cape Town. The company is listed on the Johannesburg Stock Exchange and is South Africa’s largest short-term insurer.
JaSure is coined from ‘Ja’ and Insurance. ‘Ja’ a colloquial in South African meaning more like Yes, sure. JaSure promises to protect your favourite things and to do it while keeping a smile on your face!
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