The Kenya Broadcasting Corporation (KBC) is grappling with a historical debt of 71.3 billion shillings even as it works to position itself as the premier public broadcaster.
KBC Managing Director Dr Bilal Naim admits that severe cash flow deficit is making it difficult for the organization to attract and retain staff.
David Makali the chair of the taskforce for improvement of Government Information and Public Communications functions led other members on a fact finding tour at KBC that revealed challenges at Broadcasting House which make it difficult for the national broadcaster to execute its mandate.
Top of the issues is a debt of 71.3 billion shillings, a huge chunk of which is historical this includes staff deductions 3,024,019, 340; Creditors 1,170,956,802; Japanese loan which includes principal and accrued interest of 71,302,729,000 .
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The newly appointed KBC Managing Director however says the state broadcaster is working on implementing a raft of measures in a bid to re-position itself in the industry. They include change of business model, clearing debts , improving the signal strength across the country and quality service delivery.
Dr Bilal adds that attracting and retaining workforce to produce informative, educational and entertaining content is key for sustainability of the public broadcaster.
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