New partnership to see customers shop directly from brand owners

Products being sold by the brand’s official dealers will have a Jumia Mall tag to help buyers tell them apart from those from other vendors . Photo: Jumia
Source: UGC

Speaking during the unveiling of the partnership, Jumia Managing Director Sam Chappatte exuded optimism that the deal was going to revolutionise they shoppers accessed different good on the platform.

“Our customers asked for an easier way to identify products from brands whereas Brands also asked for a way to be differentiated as official brands from other vendors and we listened.

This is why we are introducing Jumia Mall because customer and vendor satisfaction is our core value within Jumia. We aim to make your shopping experience as hassle free as possible,” Chappatte remarked on Friday, September 13 when the partnership was unveiled in Nairobi. .

To celebrate the introduction of the new channel to the online platform, the company will hold a week-long Jumia Mall Campaign from today to Sunday, September 22 as part of sensitising consumers about the new service.

Shoppers will enjoy 15-day hassle-free return policy in case they are not satisfied with their purchase from Jumia Mall.

Nivea Sales Director Vikash Kumar hailed the partnership describing it as one that had democratised the way customers accessed goods from the online store.

“We are glad that Jumia Mall is here to truly democratise our brands and give our customers a chance to buy the highest quality and authentic Nivea products – products they can trust for their skin care and that come straight from our Nivea brand store,” said Kumar.

Nivea Sales Director Vikash Kumar (r) with Jumia boss Sam Chappatte (l) during launch of Jumia Mall in Nairobi on Friday. Photo: Jumia
Source: UGC

On his part PZ Cussons CEO, Sekar Ramamoorthy was emphatic that the deal will go along way in driving up consumers’ confidence on Cusson’s products – most of which he said consumers bought on a daily basis.

“At PZ Cussons, we believe that Kenyan shoppers are at an inflexion point in terms of adoption of digital shopping where consumers no longer have to rely on ‘touch and feel’ to make their decisions,” said Sekar Ramamoorthy.

PZ Cussons CEO, Sekar Ramamoorthy was emphatic that the deal will go along way in driving up consumers’ confidence. Photo: Jumia
Source: UGC

According to Hisense Head of Marketing Manish Bhami, the deal will not only improve customer experience, but also help the manufacturer reach more buyers.

“Jumia has been our most strategic partner over the years, helping us reach more customers through their platform and marketing channels.

Hisense will continue to sell the latest innovations in technology, including affordable appliances and TVs on Jumia Mall,” said Bhami.

Ramtons Director Ronak Popat (l) share a light moment with Jumia MD Sam Chappatte during the Jumia Mall launch held in Nairobi on Friday. Photo: Jumia
Source: UGC

{Sponsored}