NAIROBI, Kenya, Mar 14 – Affordable internet provider Poa Internet is slowly eating into the market share of big internet providers, barely a few years after launching in Kenya.
Data from the Communications Authority of Kenya (CA) shows that its fixed internet customer base rose from 106,571 between July and September 2022 to 120,168 between October and December last year.
This pushed its market share from 10.8 percent to 14.9 percent, representing 4.1 percent growth.
The growth saw the tech company displace Jamii Telecommunication, which owns Faiba, in the number three spot.
Likewise, Wananchi Group (Kenya) Limited grew its market size marginally to 251,340 from 251,133.
Poa’s popularity also arises from its cheaper internet, which costs as little as Sh1,500.
This has grown in popularity, expanding to different parts of the city.
After raising $78 million (Sh3.1 billion) in new funding in January of last year, the company expanded to Kajiado County.
Some of the areas it expanded to were Ongata Rongai, and Ngong.
In 2021, the firm expanded to Donholm as well as Umoja.
Some of the areas it serves include Githurai 44 and 45, Huruma, Kawangware, Kasarani, Uthiru, and Zimmerman, among others.
In 2020, the internet company participated in Africa 50’s innovation challenge, which was looking for cheap and reliable solutions for last-mile internet connectivity across the continent.
