Kenyan singer/songwriter, Victoria Kimani has landed a major endorsement deal with Maybelline New York, a subsidiary of L’Oréal, the world’s leading cosmetics brand.
Maybelline NY has in the last few years established a strong presence in Kenya and it was about time that they collaborated with some local talent and I feel that Victoria was the right choice.
This is because she is not only an ardent make-up lover but a trend-setter too.
The sensational Afropop singer was excited to announce the lucrative partnership deal with the cosmetic behemoth. “I am very excited to partner with Maybelline NY especially here in Kenya not only because of my love for Maybelline products but also for what Maybelline stands for. The brand has always shared my personal view and philosophy as it pertains to my goals to ‘Make it happen’ ”.
She also added “This is such an honor and a beautiful crowning for me because well…. if you know me, you know that I LOVE MAKE UP and a good face beat !! And When it comes to my dreams …. I am known to MAKE IT HAPPEN! Regardless of language, location, time, Rules, obstacles and hurdles that I face… nothing can stand in the way of A girl on a Mission!”
The songstress joins the likes of Jourdan Dunn and Gigi Hadid in landing a Maybelline deal. Victoria is the first African artist to collaborate with the brand, setting a new precedent for African artists in both the music and the business world. Talk about Black Girl Magic! Victoria Kimani has shown her dedication, hard work and hustle in the Pan-African music scene and it has really paid off.
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