Globally, YouTube has over 80 million music and premium subscribers, including those who are currently enrolled in free trials.
Lyor Cohen, the company’s global head of music, wrote in a blog post that this represents a rise of 30 million users year over year and “a monumental moment for music on YouTube, our subscribers, and artists.”
Cohen cites YouTube’s “dual engines of revenue”—subscriptions and ads—as the key reason for its success, stating that the company gave the music business $6 billion in revenue between July 2021 and June 2022, with 30% of it coming from user-generated material.
“And now we’ve reached this 80+ million milestone by building a subscription service with the music industry that puts fans first,” Cohen said. “Hopefully these milestones demonstrate our commitment to becoming the [No. 1] contributor of revenue to the music industry.”
Users can remove advertisements, download songs for offline listening on mobile devices, and access playlists that are automatically downloaded depending on their listening habits with a $9.99 per month YouTube Music Premium subscription. For $11.99 per month, YouTube Premium, on the other hand, offers the ability to download videos for offline viewing on mobile devices, remove the website’s numerous advertising, and access YouTube Music and Originals.